After canceled vacations, endless Zoom calls, and postponed celebrations, travelers are eager to make up for lost time - big time. Enter revenge travel, the hot new trend sweeping the travel industry.
People are booking lavish stays, packing their itineraries, and saying 'yes' to experiences they once hesitated to indulge in. For short-term rental landlords, this isn't just a trend - it's a golden opportunity.
Let's go through how your short-term rental can benefit from revenge travel.
COVID-19 Travel Impact: What is Revenge Travel?
Revenge travel is a phenomenon that has emerged in response to global travel restrictions and missed opportunities during extended periods of lockdowns or limitations.
It represents the pent-up desire of travelers to compensate for the time they couldn't explore the world, visit loved ones, or enjoy leisure activities. For many, it's about reclaiming experiences that were postponed, whether that means:
- Embarking on bucket-list adventures
- Booking extended vacations
- Indulging in luxury accommodations
This trend is characterized by an increased willingness to spend on travel, with people prioritizing unique and memorable experiences. Travelers are booking more frequently and with higher expectations, seeking accommodations that offer comfort, convenience, and a touch of novelty.
Ways You Can Benefit
As revenge travelers flood the market during a tourism resurgence, short-term rentals are experiencing a surge in bookings. This uptick in demand means landlords are more likely to achieve full occupancy, even during what were traditionally slower seasons.
With travelers eager to splurge on premium experiences, landlords can adjust their pricing to reflect the value of their property. Many guests are prioritizing amenities, location, and unique features over budget constraints, allowing landlords to command higher nightly rates. That's particularly helpful for urban vacation rental owners.
Guests engaging in revenge travel often seek meaningful, enjoyable stays. By providing excellent service and creating a long-lasting memory, Niantic landlords can encourage repeat bookings and positive reviews, building a loyal customer base.
Tips for Landlords to Capitalize on Revenge Travel
You'll have to be on top of things to bring in revenge travelers for your vacation rental. These vacationers often seek comfort, luxury, and memorable experiences.
Enhance your property with modern amenities like high-speed Wi-Fi, comfortable workspaces, or entertainment options. Consider small but impactful touches, such as premium bedding, a well-stocked kitchen, or a welcoming outdoor space. Stay on top of travel recovery trends, and see what's popular right now.
Invest in targeted digital marketing to reach a broader audience. Showcase your property and attract travelers looking for unique experiences using platforms like:
- Social media
- Travel websites
- Email campaigns
Focus on creating an amazing stay for your Connecticut guests. Provide personalized recommendations for Niantic dining, activities, and attractions. A thoughtful welcome package or a handwritten note can leave a lasting impression and encourage positive reviews.
Boost Your Short-Term Rental With Revenge Travel Today
Clearly, revenge travel is a helpful phenomenon for many short-term rental landlords. With this guide, you might just be able to jump on board.
Are you ready to hire a property manager in Niantic, Connecticut? Check out PMI East Lyme. Our franchise has been helping investors like you stay on top of modern travel phenomena for over twenty years.
Contact us to get started.
